CAFFEINATED COW

THE PURPOSE

For this project, we were tasked with identifying a brand within our local ecosystem whose branding did not reflect the quality of the product they offered. Caffeinated Cow, a local ice cream shop in Colorado Springs, is a perfect example. Despite having an exceptional product, their branding doesn't fully capture the unique personality of the brand. Every time a tub of ice cream runs out, they create an entirely new flavor profile, giving customers a chance to experience something new with every visit. The shop's theme revolves around cows, and they incorporate local art featuring cows on the walls, creating a strong connection to the community. By showcasing the work of local artists, Caffeinated Cow fosters a sense of community and supports local talent, making it not just a business, but a hub of creativity and connection..

DELIVERABLES